About Editor in Chief

A Journey Driven by Purpose (The “No Ring the Bell” Edition)

“Thirty-four years, multiple industries, and a journey across continents have taught me one thing: The world belongs to those who refuse to ring the bell. From the boardrooms of PWC to the frontlines of human rights, I have kept paddling. Today, I use that same discipline to help others navigate their own storms.” 

“In Navy SEAL training, there is a brass bell. If you want to quit, all you have to do is ring it. My career has spanned 34 years, two continents, and several life-altering transitions—and in all that time, I have never once considered ringing the bell.”

The Foundation 

I began as Peter Buitelaar in the Netherlands, sharpening my mind at PWC by navigating the complex global machinery of Tax and Accountancy Advisory. For 15 years, I mastered the technical discipline required to serve international clients at the highest level.

The Pivot 

In 1994, I chose a more difficult path. I stepped away from corporate comfort to leave my footprints in the world of NGOs. I dedicated myself to the fight against crimes against humanity and the global effort to flatten the curve of poverty. This work required more than just technical skill; it required the grit to face systemic injustice head-on.

The Transformation 

In 2013, my personal journey led me to Islam and a new identity: Mohd Parid Jaya. By 2019, I made Malaysia my home. Today, I combine a lifetime of financial expertise and human rights advocacy with a degree in Forensic Psychology.

The Mission Today 

I run a specialized practice for companies that matter—those with a vision but who struggle to seize opportunities in a fast-paced world. I bring an ‘Unblinking’ Stare —a sober, disciplined, and relentless focus on truth and social justice.

As Admiral McRaven says: ‘If you want to change the world, don’t ever, ever ring the bell.’ I am still in the water, I am still paddling, and I am here to help you do the same.